Graphic Design

Logo / Branding Design

(2024)

Whether you’re an individual artist or a small business, the most important tool you have at your disposal is presentation.

My goal as a Graphic Designer is to create a strong, iconic image that represents your brand identity and conveys a direct message to your potential clients.

You’ll need vector-drawn graphics that can be scaled for all documentation and advertising purposes, be it as small as a stamp or as big as a billboard.

Here are some examples of what I can produce within Adobe Photoshop and Adobe Illustrator.

YouTube Thumbnail Designs

(January 2024)

In 2024, I was tasked by online music composer Cory Lawrence (otherwise known by his social media handle @EverythingFantasy on YouTube) with creating a design format for all of the thumbnail images used for the YouTube videos that he produces on his personal channel.

I begun this task by researching other channels similar to his, and seeing what common denominators led to those channels success in views. I highlighted what I considered to be multiple important features of their thumbnail structures and brought my report back to Cory with a design draft of exactly how he should assemble thumbnails for videos going forward.

The design format I drafted contains all of the elements combined in a contextualized example of how the thumbnail would look for a specific piece of music. The science of thumbnail design can play a significant role in click-thru rate and whether or not the algorithm will push the videos to the Recommended tab of YouTube for active users.

The goal of this new thumbnail format would be to generate a measurable increase in both impressions and view counts on the videos newly uploaded. I would provide Cory with the Photoshop file template to use for future thumbnails that he’d create using my documentation, and observe the results over a 6-month period of this new thumbnail format being utilized.

According to Cory, he saw significant growth on his YouTube channel in relation to this new thumbnail design. In only the 1st half of 2024, he achieved a higher impression rate than throughout the entirety of 2023. This design format has also allowed him to focus less on the thumbnails for his videos and more on the actual content of said videos.